Job Description - Marketing Executive

Reports to: Marketing Manager Location:  Chembur, Mumbai 

 

Lead Management & Data Entry (30%)

• Upload and manage leads/data in HubSpot CRM
• Assign leads to appropriate sales owners based on territory/product
• Ensure timely CRM updates for accurate tracking
• Maintain data hygiene (duplicate removal, field completion)
  
  

 Lead Qualification (25%) 

• Qualify inbound leads based on predefined criteria (BANT framework)
• Qualify outbound leads through outreach and follow-up
• Perform spam lead checks to maintain data integrity
• Update lead status and notes in CRM
  
  

  IndiaMart Management (25%)  

• Monitor and respond to IndiaMart inquiries within 5 minutes
• Engage with potential customers to understand requirements
• Provide initial product/service information
• Transfer qualified leads to sales team for quotation
• Track IndiaMart lead conversion rates
  
  

 Documentation & Compliance (10%)  

• Maintain content sheets for lead-related information
• Ensure adherence to SOPs for lead handling
• Document processes and update procedures
  
  

 HubSpot Support (10%)  

• Execute basic HubSpot tasks as directed
• Provide HubSpot training support for new salespersons
• Prepare monthly lead qualification summary reports
  
  

 Success Metrics  

• IndiaMart response time: <5 minutes (average)
• CRM data accuracy: >95%
• Lead qualification accuracy: >85%
  
  

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